Free Ebook The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Free Ebook The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
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WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Product details
Hardcover: 224 pages
Publisher: McGraw-Hill Education; 1 edition (October 5, 2006)
Language: English
ISBN-10: 0071477845
ISBN-13: 978-0071477840
Product Dimensions:
5.7 x 0.9 x 8.4 inches
Shipping Weight: 12 ounces (View shipping rates and policies)
Average Customer Review:
4.1 out of 5 stars
131 customer reviews
Amazon Best Sellers Rank:
#81,741 in Books (See Top 100 in Books)
I enjoyed the positive nature of this book, and it was nice to learn more about the practices of a company to which I've devoted a large portion of my coffee patronage. But after awhile, it started to read more like a long promotional pamphlet touting Starbucks' excellence.Since I'm thinking about starting my own business, this book was helpful to me because it identified some important ideals to strive for. It made me think about my message, how I want to brand myself, and what inconsistencies I need to solve.On page 58, the author writes, "Great leaders look for ways to maximize the felt sense that their business generates." This made me think about the feelings I want to inspire in people when they meet me and when I have the opportunity to serve them.I stopped to reflect on my business goals and intended practices pretty often while reading this book. It devotes a chapter to each of Starbucks' five principles with thinking points at the end of each chapter that anyone can apply to their own business. I also liked the call-out boxes that help readers relate Starbucks' practices to their own situations.Starbucks has indeed made a commitment to providing for its employees, the community, and the environment. If more businesses (large and small) operated with the integrity described in this book, the world would be a much better place.The author appeared semi-unbiased when he talked of Starbucks' success stories, and he did not hesitate to address some of the bad press the company has received over the years. He discussed China's resistance to the opening of Starbucks stores in their country, saying the overall first impression was a prime example of "US imperialism" (pages 121-123). Then he goes on to discuss how Starbucks solved the bad image by getting involved in the communities they served and tailoring the Starbucks experience to the Chinese culture.At times, however, it goes to far with its "Starbucks saved the day!" anecdotes. It is a testament to how much effort the company puts into employee training though. I don't think I've ever had a rude barista at Starbucks. Actually, I haven't had any problems with baristas in the other coffeeshops I visit either.The book talks about how Starbucks raises the bar for the other businesses in the area when it sets up shop in a new place. I am sure there are examples to the contrary, but I have to take the book's word on it since I haven't been anywhere that Starbucks is considered "new" in a really long time!I think this book has some value for people going into business for themselves or those at the management level at a company where they have some decision-making power. Otherwise, it's just a feel-good read about people making positive changes in the world.I hope my review has been helpful to you. It encourages me to continue writing and updating my reviews. Please leave a comment if you have any questions, I will be more than happy to answer if I can be of help.
As a small business owner, I've often looked up to Starbucks as a shining example of what can be achieved in the hospitality and retail business. So I picked up this book to hopefully learn about how Starbucks conducts business, so that I can use those lessons in my own business. However, I didn't find this book to be much help at all. The lessons are far too abstract to have meaning in the day to day operation and planning of a business. Principles like "Make your Mark" and "Surprise and Delight" are great general principles to aspire to, but they are presented in a format that reads like a Starbucks training manual. The book is at its best when its provides specifics, like when it states that Starbucks has a program that pays non-profits $10 an hour for every hour a partner volunteers there. But many of the examples are almost comical in the way its paints Starbucks as a saintly company. Nice to know that a partner who won the lottery shared it with her co-workers, but what does that tell me about HOW Starbucks created a culture of sharing; could this partner just be a really good person, while another partner might have kept the whole jackpot to himself.
This book is a MUST read for baristas and other Starbucks employees as it reaffirms WHY Starbucks is the number one coffee shop in the world. The employees meet expectations of their customers as the third place and it goes beyond getting a hot cup of coffee or icy frappuccino. It means making contact with the customer by smiling and asking about their day and the ritual of writing their name on their cup and remembering their order if they are a regular. It means surprising them by connecting with them on a deeper level with humor and compassion whenever possible. It means offering a fair trade product and be involved in the community that Starbucks thrives in and making it a better place for those businesses around them. It means offering health insurance to part time employees and understanding the Starbucks experience means extraordinary commitment to excellence above and beyond their product.
Although I won't be owning a business anytime soon, this books gives solid insight into the many principles that make Starbucks so successful. Meanwhile, I've found that I could use the principles in this book for my everyday life.- As the president of a student organization, I've found that principles like "be your own" very helpful. I want to make the experience in my club to be a pleasant one, and Starbucks has mastered that. There's no reason to copy another organization completely. It's important to create your own unique environment.- Structure of the book is organized very well. A little introduction and explanation, some examples and stories, and then a final checklist of things to remember. Thoughtful, brief, and understandable. The checklist is worth of making a copy to post on your desk.Whether you're a business CEO, leader, student, or just a regular employee, this book will help you realize that you can make a difference sooner rather than later.
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